
Okay, so what makes this launch party special? That's what I kept asking myself over and over again while I got out of bed, re-applied my MAC Brave Red lipstick, threw some shampoo hairspray into my hair, and put on a pair of wedges to meet up with my friend Vanessa to line up for this shindig.
Well, for starters, how many designers that have collaborated with Target have actually had a celebration party that happened a week before the clothing line launched nationwide? Okay, fine. Maybe there is something to this, I thought.
When I got inside, I had no regrets. It was really the experience, the marketing campaign, the party, the tunes...the set deco quenched the month-long thirst my eyeballs were undergoing. It was a visual inundation of pizazz, glamour, rock, femininity, balloons, roses, chandeliers, velvet carpets and red lips.

The looks from the Target collection weren't too bad either. Styled quite right. Hard to imagine that other women pay thousands to wear the runway stuff right? Below are some of my favoured looks:



I walked home empty-handed, because, being a patternmaker, a snobby side of me comes out and all I can think about when I'm shopping is fit, quality, construction, and...the sleeve. Oh, the sleeve. It all has to look nice. That's just what happens when you're usually surrounded by beautifully tailored pieces at work all day. Such a disappointment to see that my creative mind can be stunted by an overly calculative habit I've developed from a skill required to make the creative vision of garments come to life. How ironic. And who am I to buy a thousand quid garment that satisfies my checklist of things a beautiful garment should have? Just wait for a design collabo with Target to come out right? Oh, the irony, again.
My favorite part of the evening had to be The Like performing live. Their retro rock n'roll sound and the '60's party style outfits from the Target collection were a perfect match too.




1 comment:
Looks Funnnnnnn! Wish I was there.
Raymond and I are moving to Montreal in August so we'll have to have a New York visit for sure!
e.
Post a Comment